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Contributors MFR drafted the first version of this Editorial. HAB revised it and added important parts. MFR finalised the Editorial.
Competing interests MFR was employed by the Department of Epidemiology Research at Statens Serum Institute, Copenhagen, Denmark, from 2010 to 2013, and still collaborates with the department in connection with the research he conducted there. However, at the time of this submission, MFR is employed by Novo Nordisk A/S, Søborg, Denmark. Novo Nordisk played no role whatsoever in the preparation of this editorial.
Provenance and peer review Commissioned; internally peer reviewed.
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