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‘Not your daughter’s Facebook’: Twitter use at the European Society of Cardiology Conference 2018
  1. Sarah Hudson1,
  2. Graham Mackenzie2
  1. 1 Department of Cardiology, Southmead Hospital, Bristol, UK
  2. 2 Public Health, NHS Lothian, Edinburgh, UK
  1. Correspondence to Dr Sarah Hudson, Department of Cardiology, Southmead Hospital, Bristol BS10 5NB, UK; sarahhudsonuk{at}

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A prominent advert at the European Society of Cardiology’s (ESC) Annual Congress proclaimed ‘Not your daughter’s Facebook’ above a line of social media icons for Facebook, Twitter, Instagram and LinkedIn, with the ESC’s informative, cardiologically orientated social media posts amalgamated underneath. The message was clear: social media is not just for teenagers, it also has a role in keeping doctors abreast of the latest developments.

The most used social media format by doctors is Twitter, which is ‘a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent messages’.1 These messages, called ‘Tweets’, have a maximum length of 280 characters and can have attached photos or videos. The tweets may contain ‘hashtags’ that allow users to search for information related to a particular topic. Tweets related …

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  • Competing interests None declared.

  • Patient consent Not required.

  • Provenance and peer review Commissioned; internally peer reviewed.