Statistics from Altmetric.com
Contributors AL and RD collaborated on all stages and drafts of this editorial.
Funding Dr Leyland reports grants from Medical Research Council (MC_UU_12017/13), grants from Chief Scientist Office (SPHSU13) during the conduct of the study.
Competing interests None declared.
Patient consent for publication Not required.
Provenance and peer review Commissioned; internally peer reviewed.
If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.