Footnotes

• Twitter @hvanspall, @MMamas1973

• Contributors HGCVS produced the first draft of the editorial. MM produced the figure. IJ and MM edited for important intellectual content.

• Funding The authors have not declared a specific grant for this research from any funding agency in the public, commercial or not-for-profit sectors.

• Competing interests None declared.

• Patient and public involvement Patients and/or the public were not involved in the design, or conduct, or reporting, or dissemination plans of this research.

• Provenance and peer review Commissioned; internally peer reviewed.