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‘Not your daughter’s Facebook’: Twitter use at the European Society of Cardiology Conference 2018
  1. Sarah Hudson1,
  2. Graham Mackenzie2
  1. 1Department of Cardiology, Southmead Hospital, Bristol, UK
  2. 2Public Health, NHS Lothian, Edinburgh, UK
  1. Correspondence to Dr Sarah Hudson, Department of Cardiology, Southmead Hospital, Bristol BS10 5NB, UK; sarahhudsonuk{at}gmail.com

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A prominent advert at the European Society of Cardiology’s (ESC) Annual Congress proclaimed ‘Not your daughter’s Facebook’ above a line of social media icons for Facebook, Twitter, Instagram and LinkedIn, with the ESC’s informative, cardiologically orientated social media posts amalgamated underneath. The message was clear: social media is not just for teenagers, it also has a role in keeping doctors abreast of the latest developments.

The most used social media format by doctors is Twitter, which is ‘a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent messages’.1 These messages, called ‘Tweets’, have a maximum length of 280 characters and can have attached photos or videos. The tweets may contain ‘hashtags’ that allow users to search for information related to a particular topic. Tweets related …

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