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Industry marketing payments to physicians and prescription patterns for sacubitril/valsartan in the USA
  1. Anju Murayama1,2
  1. 1Department of Population Health Science and Policy, Icahn School of Medicine at Mount Sinai, New York, New York, USA
  2. 2School of Medicine, Tohoku University, Sendai, Japan
  1. Correspondence to Dr Anju Murayama; anju.murayama.s8{at}dc.tohoku.ac.jp

Abstract

Objectives Although financial interactions between physicians and pharmaceutical and medical device companies could be potential conflicts of interest, in certain instances, industry promotion targeted at physicians may facilitate the early adoption of effective, novel care for patients such as sacubitril/valsartan in the USA. This study aims to evaluate associations between industry-sponsored meal payments to physicians and their prescribing patterns for sacubitril/valsartan in the USA.

Methods Using the publicly accessible Centers for Medicare and Medicaid Services Medicare Part D database and the Open Payments Database, this study assessed associations between industry-sponsored meal payments to physician prescribers and total amounts of Medicare claims and spending for sacubitril/valsartan between 2015 and 2021.

Results Among 220 147 eligible physician prescribers, 60 568 (27.5%) received at least one meal payment related to sacubitril/valsartan from the manufacturer, totaling US$13.9 million. The receipt of meal payments was significantly associated with a higher proportion of sacubitril/valsartan prescriptions to all sacubitril/valsartan, angiotensin receptor blocker and angiotensin-converting enzyme inhibitor prescriptions, with an OR of 2.04 (95% CI: 1.98 to 2.10, p<0.001). Moreover, a 10% increase in the annual number of meal payments was associated with a 2.6% (95% CI: 2.5% to 2.6%, p<0.001) increase in the annual number of Medicare claims and a 7.3% (95% CI: 7.1% to 7.5%, p<0.001) increase in annual Medicare spending per physician.

Conclusions Given the underprescription of sacubitril/valsartan in the USA, the positive associations between meal payments and physicians' prescribing patterns suggest that industry-sponsored meals may contribute to the early adoption of this cost-effective, novel heart failure drug among US Medicare beneficiaries.

Data availability statement

Data are available upon reasonable request. These data were derived from the following resources available in the public domain: Open Payments Database at https://openpaymentsdata.cms.gov/, and the Centers for Medicare and Medicare Services Medicare Part D database at https://data.cms.gov/. The data that support the findings of this study are available on request from the corresponding author.

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WHAT IS ALREADY KNOWN ON THIS TOPIC

  • Industry marketing has been shown to influence prescribing patterns among physicians. Despite its high efficacy, sacubitril/valsartan, a novel treatment for heart failure, remains under-prescribed in the USA.

WHAT THIS STUDY ADDS

  • This study identifies a significant association between industry-sponsored meal payments and increased prescribing of sacubitril/valsartan in the United StatesSA.

HOW THIS STUDY MIGHT AFFECT RESEARCH, PRACTICE OR POLICY

  • Industry promotion may support the early adoption of novel drugs that improve patient outcomes.

Introduction

Sacubitril/valsartan, the first angiotensin receptor-neprilysin inhibitor approved for heart failure in the USA, has demonstrated significant reductions in hospitalisations and mortality while offering higher cost-effectiveness compared with the current, less expensive standard of care.1 However, the affordability of sacubitril/valsartan remains a challenge for many patients, leading to its gradual adoption in clinical practice.2 In certain instances, industry promotion targeted at physicians may facilitate the early adoption of high-value care for patients in the US.3 4

Methods

This cross-sectional analysis aimed to examine the association between industry payments to physicians and their prescribing patterns of sacubitril/valsartan, as well as related Medicare spending in the USA. Four publicly accessible databases—Centres for Medicare and Medicaid Services Medicare Part D, Open Payments, National Plan and Provider Enumeration System and the Physician and Clinician databases—were matched using physician National Provider Identifier numbers from 2015 to 2021, as noted in previous research.3 5–7

The Physician Payments Sunshine Act, enacted in 2010 as part of the Affordable Care Act, mandates that all pharmaceutical and medical device companies manufacturing products approved by the US Food and Drug Administration report their financial transfers to physicians and teaching hospitals for both research and non-research purposes.8 9 These reported payments have been publicly available on the Open Payments Database since August 2013.

This study included all physicians who prescribed more than 10 claims per year for sacubitril/valsartan, angiotensin receptor blockers (ARBs) and/or angiotensin-converting enzyme inhibitors (ACEis) between 2015 and 2021, as recorded in the publicly accessible Medicare Part D database. Non-physician prescribers were excluded, as the Open Payments data covered only payments to physicians for the study period. Additionally, to focus on physicians likely to treat heart failure, those whose specialties were neither cardiology nor primary care (internal medicine, family medicine, general practice and hospitalist) were excluded from this study. Meal payments related to sacubitril/valsartan to physicians were extracted from the Open Payments between 2015 and 2021, as meal payments have demonstrated significant associations with physician prescribing patterns in other specialties.5 10 11

The association between receipt of meal payments related to sacubitril/valsartan and the proportion of sacubitril/valsartan prescriptions among all prescriptions of sacubitril/valsartan, ARBs and ACEis was evaluated using multivariable population-averaged logistic generalised estimating equations (GEE) with the robust adjustment at the individual physician-year level, adjusting for covariates including gender, practice region, years in practice, medical school attended, specialty and year of payment/prescription. Physician specialties were classified into three groups based on the National Plan and Provider Enumeration System specialty classification: primary care (internal medicine, family medicine, general practice and hospitalist), cardiology (cardiovascular disease, adult congenital heart disease, clinical cardiac electrophysiology, hypertension specialist and interventional cardiology) and heart failure specialty (advanced heart failure and transplant cardiology). Additionally, the associations between the annual number of meal payments and the annual number of claims (standardised to 30-day prescriptions, including refills) and Medicare spending for sacubitril/valsartan were evaluated using multivariable linear GEE models with the robust adjustment. To account for non-linearity, the number of meal payments, Medicare claims and Medicare spending were log-transformed. Furthermore, as sensitivity analyses, this study also examined the association between payments made 1 year prior and subsequent prescription patterns. Specifically, payments made in 2015 were matched with prescriptions in 2016, and this pattern continued across successive years. These sensitivity analyses employed the same GEE models and adjusted for the same covariates.

All statistical analyses were performed using STATA V.17.0 (StataCorp). Payments and Medicare expenditures were adjusted for inflation and converted to 2021 US dollars.

As this analysis was based on publicly available data and did not involve human participants, no institutional ethics review was required, in accordance with the Common Rule (45 CFR §46). Patients or the public were not involved in the design, conduct, reporting or dissemination of this research.

Results

A total of 220 147 physicians reported more than 10 claims for sacubitril/valsartan, ARBs or ACEis between 2015 and 2021. Of these, 88.5% were primary care physicians, 11.2% were cardiologists, 0.3% were heart failure specialists, 62.1% were male and 31.8% had been in practice for more than 30 years (table 1).

Table 1

Characteristics of physicians who prescribed more than 10 claims per year for sacubitril/valsartan, angiotensin receptor blockers and/or angiotensin-converting enzyme inhibitors between 2015 and 2021

During the study period, 85.1% (187 258) and 97.8% (215 201) of physicians prescribed ARBs and ACEis to Medicare beneficiaries, while only 13.9% (30 493) prescribed sacubitril/valsartan. A total of 5 545 902 Medicare claims were filed for sacubitril/valsartan, resulting in US$2.8 billion in Medicare spending over the 7 years (table 2). Mean Medicare spending per claim (S) was US$492 (SD: US$96) for sacubitril/valsartan, US$10 (SD: US$12) for ARBs and US$5 (SD: US$5) for ACEis. The median annual Medicare spending per physician for sacubitril/valsartan was US$18 653 (IQR: US$9872–US$40 553). The median annual number of Medicare claims was higher for heart failure specialists (median: 83 (IQR: 38–178)) than for other cardiologists (median: 54 (IQR: 30–105)) and primary care physicians (median: 22 (IQR: 15–33)).

Table 2

Medicare claims and meal payments for sacubitril/valsartan from 2015 to 2021

Regarding payments from the manufacturer, 60 568 physicians (27.5%) received at least one meal payment related to sacubitril/valsartan, totalling US$13.9 million. The median annual meal payments per physician were US$41 (IQR: US$20–US$107) in monetary value and 2 (IQR: 1–4) in number. The median value per meal payment was US$17 (IQR: US$15–US$22). The median annual meal payments were highest for heart failure specialists (median: US$95 (IQR: US$28–US$231)), followed by other cardiologists (median: US$70 (IQR: US$29–US$155)) and primary care physicians (median: US$31 (IQR: US$18–US$67)).

Physicians who received meal payments for sacubitril/valsartan had a significantly higher proportion of sacubitril/valsartan prescriptions relative to all sacubitril/valsartan, ARB and ACEi prescriptions, with an OR of 2.04 (95% CI: 1.98 to 2.10, p<0.001) (table 3). Furthermore, there were significant dose–response associations between the number of meal payments for sacubitril/valsartan and the volume of sacubitril/valsartan prescriptions. A 10% increase in the annual number of meal payments was significantly associated with a 2.6% (95% CI: 2.5% to 2.6%, p<0.001) increase in the annual number of Medicare claims and a 7.3% (95% CI: 7.1% to 7.5%, p<0.001) increase in annual Medicare spending per physician. These associations were also observed in the sensitivity analyses (table 3).

Table 3

Associations between the annual number of meal payments related to sacubitril/valsartan and the annual number of Medicare claims and Medicare spending

Discussion

This study provides evidence of positive associations between industry-sponsored meals provided to physicians and their prescribing behaviours concerning sacubitril/valsartan among US Medicare beneficiaries. These findings align with numerous previous studies conducted in other specialties,3 5 10–12 further highlighting the influence of industry promotion on prescribing practices and Medicare spending for this highly effective drug. In this context, the study indicates that even a small meal payment from the pharmaceutical company significantly increased the use of sacubitril/valsartan in the USA. Given the underprescription of sacubitril/valsartan in the USA,13 the positive associations between meal payments and physicians’ prescriptions for sacubitril/valsartan could help early introduction of this cost-effective, novel heart failure drug to patients.

However, it is noteworthy that physicians typically do not disclose these financial relationships between physicians and industry to their patients. Even though patients can search for the financial relationships of their own physicians on the Open Payments Database, the awareness of the database remains very low among the general public and patients in the USA.14 15 Therefore, physicians should pay more attention to the influence of financial relationships with the industry, and this information should be integrated into shared decision-making processes when discussing treatment options with patients.

The study has several limitations that should be acknowledged. First, due to privacy protections, data with fewer than 10 claims and detailed demographic information of Medicare beneficiaries who received the drugs were not available from the publicly accessible databases. Additionally, specific details regarding physicians’ clinical settings and prescription practices (eg, the number of patients with heart failure treated by the individual physicians who were included in this study) were not accessible through the Medicare databases. However, previous research indicates that patient-level models show stronger associations between industry payments and prescribing patterns.10 Therefore, this physician-level study of industry payments for sacubitril/valsartan may underestimate the real-world impact. In addition, the generalisability to non-Medicare populations may also be limited, and there is potential for inaccuracies within the databases used.9

Data availability statement

Data are available upon reasonable request. These data were derived from the following resources available in the public domain: Open Payments Database at https://openpaymentsdata.cms.gov/, and the Centers for Medicare and Medicare Services Medicare Part D database at https://data.cms.gov/. The data that support the findings of this study are available on request from the corresponding author.

Ethics statements

Patient consent for publication

Ethics approval

Not applicable.

References

Footnotes

  • Contributors AM contributed to conceptualisation; methodology; software; formal analysis; investigation; resources; data curation; writing—original draft; writing—review and editing; visualisation and study administration.

  • Funding The author has not declared a specific grant for this research from any funding agency in the public, commercial or not-for-profit sectors.

  • Competing interests None declared.

  • Patient and public involvement Patients and/or the public were not involved in the design, or conduct, or reporting, or dissemination plans of this research.

  • Provenance and peer review Not commissioned; externally peer reviewed.