User profiles for "author:Roger Marshall"
Roger MarshallProfessor of Marketing (retired), Auckland University of Technology Verified email at aut.ac.nz Cited by 5093 |
The prevalence of fecal incontinence in community-dwelling adults: a systematic review of the literature
AK Macmillan, AEH Merrie, RJ Marshall… - Diseases of the colon …, 2004 - journals.lww.com
PURPOSE:: Reported prevalence estimates for fecal incontinence among community-
dwelling adults vary widely. A systematic review was undertaken to investigate the studied …
dwelling adults vary widely. A systematic review was undertaken to investigate the studied …
A review of methods for the statistical analysis of spatial patterns of disease
RJ Marshall - Journal of the Royal Statistical Society: Series A …, 1991 - Wiley Online Library
SUMMARY A review of methods for the analysis of the geographical distribution of disease
is presented. The topic is of increasing interest to statisticians, though much groundwork has …
is presented. The topic is of increasing interest to statisticians, though much groundwork has …
Maximum likelihood estimation of models for residual covariance in spatial regression
KV Mardia, RJ Marshall - Biometrika, 1984 - academic.oup.com
We describe the maximum likelihood method for fitting the linear model when residuals are
correlated and when the covariance among the residuals is determined by a parametric …
correlated and when the covariance among the residuals is determined by a parametric …
Impulse buying and variety seeking: A trait-correlates perspective
Impulse buying and variety seeking are low-effort feelings-based behaviors, yet the
similarities and differences in their socio-psychological origin are under-explored. This …
similarities and differences in their socio-psychological origin are under-explored. This …
Mapping disease and mortality rates using empirical Bayes estimators
RJ Marshall - Journal of the Royal Statistical Society Series C …, 1991 - academic.oup.com
Methods for estimating regional mortality and disease rates, with a view to mapping disease,
are discussed. A new empirical Bayes estimator, with parameters simply estimated by …
are discussed. A new empirical Bayes estimator, with parameters simply estimated by …
Exploring customer loyalty following service recovery: The mediating effects of trust and emotions
Existing research shows that loyalty is a function of customer perceptions of trust following
service recovery. The authors propose a cognitive appraisal model that portrays trust and …
service recovery. The authors propose a cognitive appraisal model that portrays trust and …
Measuring brand power: validating a model for optimizing brand equity
W Bong Na, R Marshall, K Lane Keller - Journal of product & brand …, 1999 - emerald.com
Rather than taking the more traditional approach of measuring brand equity for accounting
or strategic reasons, the approach taken here is concerned with optimizing brand equity …
or strategic reasons, the approach taken here is concerned with optimizing brand equity …
The use of classification and regression trees in clinical epidemiology
RJ Marshall - Journal of clinical epidemiology, 2001 - Elsevier
A critique is presented of the use of tree-based partitioning algorithms to formulate
classification rules and identify subgroups from clinical and epidemiological data. It is …
classification rules and identify subgroups from clinical and epidemiological data. It is …
General theory of cultures' consequences on international tourism behavior
National cultures represent complex configurations of values rather than a collection of
distinct individual value dimensions. This presentation applies qualitative (configural) …
distinct individual value dimensions. This presentation applies qualitative (configural) …
Emic and etic interpretations of engagement with a consumer-to-consumer online auction site
This paper provides emic and etic interpretations of engagement with a consumer-to-
consumer (C2C) online auction site, based on in-depth interviews with buyers. The study …
consumer (C2C) online auction site, based on in-depth interviews with buyers. The study …